WE INTERRUPT THIS BROADCAST to bring you another poll...

Toronto, ON - An Ipsos Reid parent survey conducted on behalf of Wonder Bread finds that Grilled Cheese beats Peanut Butter and Jelly is the sandwich kids most prefer to eat. Asked which of four sandwiches - Grilled Cheese, Peanut Butter and Jelly, Tuna, and Bologna - their kids prefer to eat, nearly twice as many parents say "Grilled Cheese" as "Peanut Butter and Jelly" (38% vs. 21%).

Time to go negative: "Grilled Cheese. How much do we really know about it? Have you seen how they make that stuff? etc." AND there's always denial: "But you know, there's a lot of volatility out there. That's not what I'm hearing on the doorsteps. And the only poll that counts is at lunchtime."